The Future Semiotics of A.S.M.R.

— single channel video
— 7:06min

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In The Gulf War Did Not Take Place, Jean Baudrillard argues that in our post-modern media landscape, the relationship between war and its spectator has changed. The same explosions are displayed repeatedly, until the audience get used to them and eventually deconstruct the violence and genuineness. For me, A.S.M.R., which is both sensual (stimulating) and soothing, is a perfect metaphor for the media’s effort to both entertain (stimulate) and heal the audience. This video essay aims at creating a dictionary for the future ASMR experiences we will have through our media: from tingling to trance.

This work is inspired by artist Yuxiang Dong’s work Semiotics of ASMR. However, what is different here is that I do not focus on the present of A.S.M.R.. Instead, I try to imagine the future of A.S.M.R., when the meaning of its symbols doesn't matter anymore, and can be associated with anything.

在《海湾战争不曾发生》中,鲍德里亚指出,在后现代媒体环境中, 战争与其观众之间的关系已经改变。同样的爆炸被反复展示,直到观众对这些画面习以为常。暴力和真实性由此被解构。A.S.M.R.既是感官的(刺激的),又是温柔的,因此,我认为它是现代媒体既要娱乐、刺激又要治愈观众的完美隐喻。在这段视频中,我将ASMR的声音与网络上流传的暴力事件的新闻片段结合起来。通过匹配声音剪辑,该视频旨在为我们未来通过媒体获得的ASMR体验创建一本字典:从刺痛到恍惚。


Credits: AP, NBC, ABC News